They've been created by make up artist Holly Silius and quite frankly, I think they're amazing. Possibly not particularly wearable (like Paperself lashes which are totally gorgeous but more in an arty way than a "wear them on a night out" way) but definately something I want to buy, I love the red hearts and the stars. I do wonder that if you had some lashes, sequins, glue and lots of patience if you could customise your own - I think that would be do-able, except I'm a bit lazy, clumsy and impatient!
These lashes are in production and will be available at ASOS and Urban Outfitters from November, if in the meantime you want a bit more of a fix, you can see more images here. At the time of writing the December ASOS magazine wasn't available on their site, but it may well be on there today, so you might want to check it out for the proper version (with less crappy scanned pictures).